Digital Strategy Development
Define Your Digital Strategy
We'll help you figure out exactly what your association needs to
achieve its strategic goals and fulfill its mission, while still
staying within your budget. We'll start with staff and member
surveys, meetings with key constituents and thorough review of
existing processes before moving into RFP development and timeline
structuring. Your final strategy will include one, two or all of
these components:
Website Development - Your website is the face
of the association, and we have the qualifications and
relationships to make sure your site supports every facet of your
association's strategic goals. From design to launch and beyond,
.orgSource will partner with you to develop the look and feel,
organize and produce content, implement the right content
management system, set up analytics to monitor the site and
more.
Mobile - For most associations, a typical
website is no longer enough. Members are accessing information on
smartphones and tablets, when and where they want. We'll help you
develop a mobile strategy that gives your members access to the
content they need, no matter what device they choose to view it
on.
Web Analytics and Measurement - A digital
strategy is only effective if it's reaching the intended audience.
At .orgSource, we have the expertise and tools to measure your
digital reach, compile the statistics into easy-to-use reports, and
show you how to interpret the data to make the best decisions for
your future online presence. We also will show you the tools
to monitor your Web site on your own, so you will always have
important statistics at the ready to share with board
members, senior staff and other important constituents.
Search Engine Optimization and Marketing - The
.orgSource SEO team will provide a comprehensive review of your
association's current website analytics and then work with you to
determine how to increase your online presence. This process begins
early in the digital strategy development so you can make sure the
right SEO tools are built in from the start. Our team also will set
up Google AdWords if desired so you can begin to see immediate
results on the search engine results pages. We provide the results
of your campaigns as often as you like in an easy-to-understand
report.
Social Media - No two social media strategies are
alike. At .orgSource, our consultants will work with you to develop
the right social media plan specifically for your association.
We'll show you how to take advantage of social media, using tools
like video and article sharing to your advantage. Like the other
areas of your digital strategy, your social media presence will be
connected to the most up-to-date analytics tools so you can
constantly monitor who's engaging with your social media and ensure
your strategy is working.
Usability Testing - Make sure your website does
what you and your members want it to do. We have experts in the
area of usability testing who will observe how users interact with
your site under various scenarios, then help devise strategies to
resolve any issues they may be having.